Skip to main content
Aari hook embroidery in progress on dark fabric

The craft · Jaipur + Kashmir

Aari

Hook-work embroidery — fast, fine, structural. The architecture under most heavy hand-embroidery.

Aari uses a fine crochet-like hook to draw thread up through the fabric in a continuous chain stitch. It is the foundation craft under most heavily embellished Indian wear — zardozi sequences, mirror work attachments, resham detailing — all start with an aari outline.

Done well, aari is barely visible — it does the structural work of holding the surface embroidery in place. Done as its own decoration, it can be exquisite, especially in tone-on-tone work where the thread reads as texture rather than colour.

Aratrikkaz uses aari finishing on the placket of our menswear and the borders of our blouses. Always tone-on-tone. Always by hand.

Worldwide shipping

Duties prepaid to AU, US, UK, Canada, NZ, Singapore, UAE.

Custom stitched

Cut to your measurements. Lifetime re-tailoring if your fit changes.

30-day returns

Unworn pre-stitched pieces. Custom pieces non-refundable per ACL.

WhatsApp concierge

Ketaki and the team reply within 12 business hours.