A letter from Ketki Gupta — founder, mother, twenty years inside Indian fashion.
I named this atelier after my daughter.
Aratrikkaz is for Aratrikka. For the wardrobe she'll grow up between — and for everyone living between two of them now.
Twenty years inside Indian fashion — Delhi first, now Melbourne. Long enough to watch the cloth go thinner each season and the silhouettes go louder. This atelier is what I do instead.
Indian heritage cloth, designed in Melbourne, cut to your measurements. For sangeet, for Diwali, for the Thursday her mother flies in.
Named for Ketki's daughter, Aratrikka. The atelier carries her name in both scripts — the one her mother grew up reading, and the one she'll grow up reading.
Atelier reference from the current Aratrikkaz catalogue.
I had such a lovely experience at this couture place. The customer service was genuinely amazing — raj who had served my mother and I was so kind, attentive, and made us feel really comfortable throughout the whole process. The dresses were absolutely beautiful, with so much attention to detail and quality. I especially loved how thoughtful they were — they even added pockets, which was such a considerate touch and made the outfit even better. You can really tell they care about both style and comfort. I couldn't recommend this place enough!
— Joypurna Ghosh · 4 months ago
★★★★★
I had an amazing experience shopping here for traditional Indian clothing. As someone from a non-Indian background, I was a bit unsure about what to wear for an Indian wedding, but Kunal made the entire process easy and enjoyable. He was incredibly knowledgeable, patient, and helpful guiding me through outfit choices, explaining what was appropriate for the occasion, and making sure everything fit beautifully. Kunal also took the time to explain how to properly care for the clothing, which I really appreciated. His attention to detail and genuine kindness made me feel comfortable and confident in my purchase. The quality of the clothing is excellent, and the service was truly outstanding.
— John De Jesus · 4 months ago
★★★★★
The entire team at this boutique is incredibly kind and helpful. They offer one of the most beautiful collections of Indian wear I've come across, truly standing out among all the stores I've visited. Their customer service is outstanding, they're always ready to assist, whether you're just browsing or have a list of detailed questions. I had initially gone in just to explore options for an upcoming event, but they went above and beyond by organizing alterations for my saree and even helping me select matching accessories. They converted my saree into a ready-to-wear piece within the tight timeline I requested, and it turned out perfectly. A heartfelt thank you to Ketki and Kunal for such a warm and seamless experience. I'm genuinely looking forward to shopping here again!
— Melathi Therese · 8 months ago
★★★★★
Very helpful and professional service from Kunal. Helped us pick out an excellent Sherwani for our upcoming wedding next month. Great quality garment at a reasonable price. Would highly recommend if you are looking for traditional Indian wear down this side of Melbourne!
— Lone Wanderer · 7 months ago
★★★★★
I really like Aratrikkaz Couture in Blackburn South! I bought a couple of outfits and they are beautiful. They have an amazing collection of all types of ethnic wear. The alterations were super fast—same day, and everything fit perfectly. The team is friendly and helpful. I definitely recommend this place!
— Jyotsana Kalia · 7 months ago
★★★★★
Incredible selection and even better staff. I walked in with no idea what I was looking for and was given genuine, thoughtful advice on what suited me best. The tailoring was very affordable and the quality was excellent. They have a great range for all occasions, from casual to formal. Highly recommend.
— naveen jayawardhena · 4 months ago
★★★★★
I came here looking for a Diwali dress and was so impressed by the wide selection. From simple styles to fancy outfits. Prices were very reasonable, and the service was excellent! The staff were friendly and helped me find exactly what I needed. Highly recommend!
— Elaine Hua · 7 months ago
★★★★★
Such an amazing place. Amazing people and incredible outfits. I had mine custom made and received it in only 11 days! Beautiful quality as well.
— Ella Morris · 7 months ago
★★★★★
Went shopping for a simple Diwali outfit, so many options and so reasonably priced. One of the best Indian stores I've shopped at in Melbourne 10/10
— ananya ojha · 7 months ago
★★★★★
The staff were really helpful in helping me to get the right outfit for an upcoming indian wedding. They were reasonably priced and were fast and efficient in making the relevant alterations. The staff were very friendly. I would highly recommend them to others.
— Jessica McNair · 11 months ago
★★★★★
The owner was fantastic, such a great help. Outfits and jewellery were reasonably priced. Such a great range and able to have a fast turn around in alterations.
— Carmelina Tammaro · 10 months ago
★★★★★
Got so many compliments on my short shirt and lengha outfit! We went in on the 1st for a custom order and the outfit came exactly on the 8th!! I had some inspiration photos to show, but rest was curated by Ketki aunty. Raj aunty was very quick to help me get my perfect fit! Appreciate you all!
— sahiba · 2 years ago
★★★★★
Great collection and reasonable prices! The team is also friendly and super helpful. Will definitely be returning for future occasions.
— Shree K · 7 months ago
★★★★★
Aratrikkaz is one of those rare stores that immediately stands out for all the right reasons — from their stunning collection to their exceptional customer service.
— SHIKHAR SACHDEVA · 7 months ago
★★★★★
I had a wonderful experience shopping at Aratrikkaz Couture this Diwali! Their collection of Indian wear for girls is absolutely beautiful — vibrant, festive, and so well-made.
— Swati Chadha · 7 months ago
★★★★★
I just wanted to give a big shout out to this beautiful lady Ketki & the amazing outfits she brings out all the time. You cannot fault any piece of her clothing.
— Veronica Cunningham · a year ago
★★★★★
I bought a gorgeous dress to wear to my daughter's wedding from this shop. The dress arrived quickly and is really beautiful.
— Wendy Gare · 3 years ago
★★★★★
Absolutely love Aratrikkaz Couture! I had such a fantastic experience shopping here.
— Shweta R Waadhwa · 6 months ago
★★★★★
I had such a lovely experience at this couture place. The customer service was genuinely amazing — raj who had served my mother and I was so kind, attentive, and made us feel really comfortable throughout the whole process. The dresses were absolutely beautiful, with so much attention to detail and quality. I especially loved how thoughtful they were — they even added pockets, which was such a considerate touch and made the outfit even better. You can really tell they care about both style and comfort. I couldn't recommend this place enough!
— Joypurna Ghosh · 4 months ago
★★★★★
I had an amazing experience shopping here for traditional Indian clothing. As someone from a non-Indian background, I was a bit unsure about what to wear for an Indian wedding, but Kunal made the entire process easy and enjoyable. He was incredibly knowledgeable, patient, and helpful guiding me through outfit choices, explaining what was appropriate for the occasion, and making sure everything fit beautifully. Kunal also took the time to explain how to properly care for the clothing, which I really appreciated. His attention to detail and genuine kindness made me feel comfortable and confident in my purchase. The quality of the clothing is excellent, and the service was truly outstanding.
— John De Jesus · 4 months ago
★★★★★
The entire team at this boutique is incredibly kind and helpful. They offer one of the most beautiful collections of Indian wear I've come across, truly standing out among all the stores I've visited. Their customer service is outstanding, they're always ready to assist, whether you're just browsing or have a list of detailed questions. I had initially gone in just to explore options for an upcoming event, but they went above and beyond by organizing alterations for my saree and even helping me select matching accessories. They converted my saree into a ready-to-wear piece within the tight timeline I requested, and it turned out perfectly. A heartfelt thank you to Ketki and Kunal for such a warm and seamless experience. I'm genuinely looking forward to shopping here again!
— Melathi Therese · 8 months ago
★★★★★
Very helpful and professional service from Kunal. Helped us pick out an excellent Sherwani for our upcoming wedding next month. Great quality garment at a reasonable price. Would highly recommend if you are looking for traditional Indian wear down this side of Melbourne!
— Lone Wanderer · 7 months ago
★★★★★
I really like Aratrikkaz Couture in Blackburn South! I bought a couple of outfits and they are beautiful. They have an amazing collection of all types of ethnic wear. The alterations were super fast—same day, and everything fit perfectly. The team is friendly and helpful. I definitely recommend this place!
— Jyotsana Kalia · 7 months ago
★★★★★
Incredible selection and even better staff. I walked in with no idea what I was looking for and was given genuine, thoughtful advice on what suited me best. The tailoring was very affordable and the quality was excellent. They have a great range for all occasions, from casual to formal. Highly recommend.
— naveen jayawardhena · 4 months ago
★★★★★
I came here looking for a Diwali dress and was so impressed by the wide selection. From simple styles to fancy outfits. Prices were very reasonable, and the service was excellent! The staff were friendly and helped me find exactly what I needed. Highly recommend!
— Elaine Hua · 7 months ago
★★★★★
Such an amazing place. Amazing people and incredible outfits. I had mine custom made and received it in only 11 days! Beautiful quality as well.
— Ella Morris · 7 months ago
★★★★★
Went shopping for a simple Diwali outfit, so many options and so reasonably priced. One of the best Indian stores I've shopped at in Melbourne 10/10
— ananya ojha · 7 months ago
★★★★★
The staff were really helpful in helping me to get the right outfit for an upcoming indian wedding. They were reasonably priced and were fast and efficient in making the relevant alterations. The staff were very friendly. I would highly recommend them to others.
— Jessica McNair · 11 months ago
★★★★★
The owner was fantastic, such a great help. Outfits and jewellery were reasonably priced. Such a great range and able to have a fast turn around in alterations.
— Carmelina Tammaro · 10 months ago
★★★★★
Got so many compliments on my short shirt and lengha outfit! We went in on the 1st for a custom order and the outfit came exactly on the 8th!! I had some inspiration photos to show, but rest was curated by Ketki aunty. Raj aunty was very quick to help me get my perfect fit! Appreciate you all!
— sahiba · 2 years ago
★★★★★
Great collection and reasonable prices! The team is also friendly and super helpful. Will definitely be returning for future occasions.
— Shree K · 7 months ago
★★★★★
Aratrikkaz is one of those rare stores that immediately stands out for all the right reasons — from their stunning collection to their exceptional customer service.
— SHIKHAR SACHDEVA · 7 months ago
★★★★★
I had a wonderful experience shopping at Aratrikkaz Couture this Diwali! Their collection of Indian wear for girls is absolutely beautiful — vibrant, festive, and so well-made.
— Swati Chadha · 7 months ago
★★★★★
I just wanted to give a big shout out to this beautiful lady Ketki & the amazing outfits she brings out all the time. You cannot fault any piece of her clothing.
— Veronica Cunningham · a year ago
★★★★★
I bought a gorgeous dress to wear to my daughter's wedding from this shop. The dress arrived quickly and is really beautiful.
— Wendy Gare · 3 years ago
★★★★★
Absolutely love Aratrikkaz Couture! I had such a fantastic experience shopping here.