अरात्रिक्काज़ARATRIKKAZ
Aratrikkaz / A personal beginning

First, a daughter.
Then, a world
in her name.

Ketki Gupta named Aratrikkaz after her daughter, Aratrikka. A personal beginning, carried into the clothes and conversations that followed.

Read the beginning ↓Ketki Gupta · Founder
An editorial study of two generations sharing a piece of embroidered cloth
What we carry. What we pass on. · Editorial study
01 / The name we carry
“I named her, then I
named her atelier.”
Ketki Gupta

A daughter’s name became an atelier’s name. In Ketki’s published account, that choice carries a simple idea: Indian heritage and an Australian life can belong together.

The two scripts sit side by side. The collection offers different ways to carry that connection—through a saree, a celebration piece, or a silhouette that feels entirely your own.

Read Ketki’s original atelier letter ↗
An original photograph of the maroon corset and chinon skirt
02 / Delhi roots. Melbourne life.

Two places.
A personal thread.

Workshop-made clothing from Delhi sits alongside pieces selected from partner sources. In Melbourne, the conversation turns to the person who will wear them.

01 / Delhi & partner sources

The piece takes shape.

Different garments have different materials, techniques and origins. We explain the piece in front of you.

02 / Melbourne

It becomes personal.

See the available pieces, discuss your fit and occasion, and confirm the timing before you decide.

Look closer at the making
03 / What that means for you

Clothing is personal.
The experience should be, too.

01

See the actual piece

Original garment photographs and individual descriptions help you look beyond a campaign image.

Explore the collection
02

Ask the useful questions

Fabric, fit, availability and your event date. A clear conversation belongs before a commitment.

Read the fitting guide
03

Meet us in Melbourne

Visit the Blackburn South atelier. Contact us first to confirm a time and any piece you want to see.

Plan a visit
The story continues / Your own expressionWhere will you
take it next? ↗
Find what feels like you

A colour. A detail.
A possibility.