Insights · Advice
Custom-stitch, demystified
"Custom-stitched" is one of those terms that does a lot of marketing work. It is worth being precise about what it actually means and what you should expect when you tick that option in your basket.
What we measure
Depending on the garment, between four and twelve measurements. For a saree blouse: bust, waist, shoulder, blouse length, sleeve length, and arm circumference. For a lehenga: add waist-to-floor, choli length, and any preferences for skirt flare. For a sherwani: chest, waist, shoulder-to-shoulder, sleeve length, total length, plus pant inseam.
What you do
Open the measurement form on a custom-stitched product. Either save measurements once to your account (so future orders inherit them) or enter them fresh per order. You can save multiple wearer profiles — Me, Mum, Sister, Bride — and choose which one applies.
What we do
The order goes to our atelier with your measurements attached. Before stitching begins, our team reviews the measurements for plausibility. If anything looks unusual (e.g. bust 88 and waist 88 — possible but worth checking), we WhatsApp you to confirm. Then we cut, and stitch, and quality-check before shipping.
What happens if the fit is off
It rarely is, when measurements are correct. When it is, we offer lifetime re-tailoring at our cost, anywhere in the world. You ship the piece to us, we adjust, we ship it back. Custom-stitched is not a one-shot promise — it is a relationship.
Standard size charts are a compromise the rest of the industry has made. Custom-stitch is the way Indian tailoring has always worked.