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For press · Write to Ketki

Press kit.

Aratrikkaz is a Melbourne-based atelier of Indian heritage cloth, named for the founder's daughter Aratrikka. For interviews, samples, or visit requests, write to Ketki directly via the address below.

The atelier in one line

Aratrikkaz is a Melbourne atelier of Indian heritage cloth, working with named weaver clusters across Banaras, Lucknow and Kutch.

The atelier in 50 words

Aratrikkaz is the Melbourne atelier of Ketki Gupta, named for her daughter Aratrikka. The house works in Indian heritage cloth — Banarasi zari, Lucknow chikankari, Kutch mirror and bandhani — cut to measurement in Melbourne for the Australian and diaspora wardrobe. Festive, heirloom, and everyday silk. Designed in Melbourne, crafted across India.

The atelier in 200 words

Aratrikkaz was founded in 2025 by Ketki Gupta, twenty years into a working life in Indian heritage cloth. The atelier is named for her daughter Aratrikka — a wardrobe built for the crossing the next generation is already making between Melbourne and Banaras, Melbourne and Lucknow, Singapore and Kutch.

The house works with named weaver clusters — Naqshbandi kadhua in Banaras, women-led chikankari in Lucknow, mirror and bandhani in Kutch — and finishes every piece in Melbourne to a measurement chart built with the wearer. Pieces are festive, heirloom, and everyday silk. Bridal is out of scope; the atelier is for the sangeet, the Diwali table, the reception, the Thursday her mother flies in.

Aratrikkaz ships to Australia, New Zealand, Singapore, Hong Kong, the United Arab Emirates, the United Kingdom, Canada and the United States, with duties paid to the door. The atelier is held by Atelier of Ketki Gupta Pty Ltd, Melbourne.

Founder bio

Ketki Gupta.

Ketki Gupta is the founder of Aratrikkaz. Her work sits inside the craft of Indian heritage cloth, with formative time in the weaver clusters of Banaras and the chikankari workshops of Lucknow. She founded Aratrikkaz in Melbourne after the birth of her daughter Aratrikka, as an atelier built for the diaspora wardrobe. She travels to India for cluster visits and finishing, and signs off the cut, drape and finish of every piece the atelier ships.

Recent press

From the desks.

  • Press enquiries · founder interviews, craft commentary and product loans
  • Editorial angles · diaspora dressing, made-to-measure Indianwear and slow craft
  • Available assets · product imagery, brand boilerplate and founder background
  • Response window · media requests are reviewed within two business days

Confirmed coverage will be added here only after publication.

Press images

For your section.

Founder portrait

Founder portrait available on request.

Approved press portraits are released directly to editors after the image usage context is confirmed.

Brand mark

अरात्रिक्काज़

Brand marks are available for editorial use on request.

Press contact

Direct to Ketki.

Ketki answers from Melbourne within a working day. For breaking deadlines, WhatsApp is fastest.