Insights · the journal

Daily notes on fashion, craft, and everything in between.

New piece every day from the atelier. Some are practical (what to wear, how to drape). Some are opinion. Some are field notes from the cluster visits. All are designed to be useful — and shareable.

Updated daily

Folded swatches of five Indian silks laid out on a wooden table

Fashion · 17 May 2026 · 7 min read

The five fabrics every Indian wardrobe should know

Five fabrics, five reasons each one earns its place in your wardrobe — from Banarasi silk to Chanderi cotton.

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An open notebook with handwritten word edits

Fashion · 15 May 2026 · 4 min read

Why we stopped calling it 'ethnic wear'

A small note on a word that quietly does damage — and the words I would rather we used.

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